6 Expense Management Best Practices: The Complete Guide for CFOs and Experts

6 Expense Management Best Practices: The Complete Guide for CFOs and Experts

After employee payroll and benefits, travel and entertainment (T&E) is the second-largest controllable expense for companies. That makes following expense management best practices—the process and technologies involved in reimbursing workers for travel, hotels, meals, entertainment and other out-of-pocket expenses—a big deal.

Automated expense management can simplify the report submission process, minimize lost documentation, reduce errors and reimburse employees faster. Still, tech needs to be underpinned by policy. When establishing procedures governing expense reports, companies of all sizes should follow industry best practices. The IRS and auditors expect nothing less.

Advantages of Effectively Tracking and Managing Employee Expenses

You likely have some guidelines in place for expense reporting, but have they kept pace with changing business realities? If not, it’s time for a refresh. When making the case for such an initiative, CFOs should point out that organizations that effectively track and manage  employee expenses can:

  • Take full advantage of tax deductions. By maintaining the right documentation for the right period of time, and ensuring that all deductions are valid, companies can be confident they can take all the deductions allowable and have the correct level of reporting for the IRS.
  • Develop more accurate budgeting and forecasting. T&E expenses make up a large portion of the average company’s operating budget. When these expenses aren’t properly tracked and processed, that can interfere with a CFO’s ability to accurately budget and forecast for the future.
  • Manage expenditures. Not knowing how much people are spending while they’re out on the road (or at home) working makes it hard to manage cash flow effectively. With improved oversight in this area, you’ll not only know who is spending what, you’ll also have more control of these expenses, making it easier to prevent employees from abusing the system.
  • Minimize business expense fraud. Occupational fraud includes overstating business expenses, submitting fraudulent records and other abuses that can be curtailed through good oversight, policies and controls.

 

6 Expense Management Best Practices

Maybe you already have an expense management plan in place and need an upgraded approach to this critical business process. Or, maybe you’ve operated for years without a well-thought-out plan and are now ready to develop one from the ground-up. Regardless of which end of the spectrum your company is on, these best practices will help you develop an effective expense management approach.

1. Expense Policy

One of the best ways to control employee spend is by implementing an expense management policy that everyone in the organization must follow. Your policy should outline exactly what is and isn’t an approvable expense based on up-to-date IRS regulations governing reimbursements and your company’s culture and budget reality.

A companywide expense policy also helps the accounting department and/or approvers quickly decide—and build automated rules governing—whether an expense is reimbursable or not. Be sure to establish budgets for each category; for example, any flight that exceeds a certain cost threshold requires prior approval from a supervisor.

The policy should also include information about when employees can expect to be reimbursed for their expenses, typically 30 days or less, depending on the company, and what recourse they have in the event an expense is rejected or questioned. That way, your policy will serve as a standard for making final decisions on whether to reimburse the costs (or not).

What makes a good expense policy?

In a few words, fairness, transparency, comprehensiveness and clarity.

We already mentioned having everyone in the company subject to policy. In addition, review state and federal laws governing expense reporting and reimbursement and develop a policy that complies with these laws. Ask your employees and senior managers for input: What technology would make the process easier for them? What rules need to be more clearly stated? Use this input to create a program that meets everyone’s needs.

2. Expense Reporting

Rule No. 1: If you want prompt, complete reporting, give employees an easy way to submit their expenses. The more Excel spreadsheets, forms, clunky interfaces and documentation people have to wrestle with, the more they’ll delay, the higher the frustration level will be and the more errors you’ll have to fix.

With traditional expense management, companies use a paper- and spreadsheet-based system of processing, paying and auditing their employees’ expenses. This typically covers travel, accommodations, meals and other expenses incurred while an employee is conducting “official business.”

In other words, while they’re on the road. Why not let them photograph and submit receipts from an app rather than keeping  track of paper?

3. Collecting Critical Expense Information

While working offsite, your employees will be collecting receipts in different formats to substantiate their expenses and to be reimbursed for them. E-receipts are accepted by the IRS; by following suit, you simplify the process of accumulating, submitting and reviewing supporting documentation.

To control operating costs and minimize red tape, you’ll need an automated way to gather invoices, receipts and supporting documentation from employees. Clearly outline this process in your business expense management policy, which associates can refer to when submitting their documentation for approval.

4. Establishing Accountability

Established processes are only as good as the people who rely on them and refer to them on a regular basis. To ensure that your business expense plan and the related policy are prioritized, you’ll have to hold associates accountable. To start, managers and supervisors must be made aware of the organization’s expense policies and, in turn, hold their teams responsible for following them.

To ensure high levels of accountability in this area, give managers an easy way to access, review and provide feedback on their employees’ expense reports. Using expense management software that can be accessed via a mobile device, for example, puts more power into your managers’ hands and helps them guide their team members toward good business expense management processes.

5. Timeliness

No one wants to pay $1,000 in travel costs out-of-pocket for a business trip and then wait around for months while those expenses are reviewed, approved and reimbursed.

Unfortunately, this is exactly what happens in the absence of solid business expense management policies and processes.

To avoid this problem, and the unhappy employees that come with it, create service-level timeframes that work for both the company and employees. For example, make clear that associates must submit their expense reports by “X” day of the month, with complete required documentation, to receive reimbursement by “Y” day. If they miss these deadlines, clearly spell out how much additional time it will take to process their reports and reimbursements.

Make sure managers and senior leaders also understand the importance of approving reported expenses promptly. When everyone understands their individual obligations in making the system run smoothly, the reporting, authorization and reimbursement process will take place in a timelier manner.

6. Regular Audits of Process for Fraud

Conducting regular audits of your expense management processes and doing regular reviews for potential fraud are two best practices that all CFOs should follow. Expense management audits can identify areas of potential improvement while also pinpointing variances that may be substantially increasing operating costs.

The audit process also helps uncover expense fraud. Of the internal fraud schemes reported by small businesses, those with fewer than 100 employees, and larger organizations, the Association of Certified Fraud Examiners’ (ACFE) says 20% of small businesses and 13% of larger firms have reported fraudulent expense reimbursements.

ACFE says the top fraudulent expense reimbursement activities are: 

  • Mischaracterized expenses
  • Overstated expenses
  • Fictitious expenses
  • Multiple reimbursements for the same expense

An automated system can flag anomalies, such as double filing, and thus help companies spot and crack down on fraudulent claims.

 

7 Key Strategies for Expense Management

To recap, here are the top expense management strategies that all organizations can start using today to improve their existing processes—or, develop new ones:  

  1. Write a solid expense policy that reflects the needs of your company, its managers and leaders and its employees.
  2. Be fair, transparent and comprehensive with your policy.
  3. Provide an easy way for employees to submit their expense reports.
  4. Gather and retain critical expense information as required by law.
  5. Keep everyone, from managers to employees to finance staff, accountable throughout the entire process.
  6. Be timely with employee reimbursements so they’re not carrying balances.
  7. Conduct regular audits of your process, and pay attention to flagged anomalies that could signal abuses and fraud.

 

Make the Process Easy (with Expense Management Software)

With 43% of companies still using manual processes to manage their expense reports—and 46% of organizations not tracking the associated costs—implementing automated expense management software is one more best practice for companies to consider.

According to the 82% of companies that either have invested in or are planning to invest in technology to facilitate improved expense management, simplifying the reporting process for employees and managers is a key motivator.

In particular, a simplified receipt collection, retention and submission process eliminates the pain of expense reporting and makes it easier for associates to submit their expense reports. Stored in a central location, those reports can then be accessed by all approvers and reviewers, speeding up the approval process, enabling regular audits and supporting good compliance.

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5 Tips to Improve Ecommerce Site Search and Increase Conversions

5 Tips to Improve Ecommerce Site Search and Increase Conversions

Learn how to configure your ecommerce on-site search to show more relevant results that drive purchases

Today, consumers expect answers quickly.

Constant access to the internet has diminished attention spans and patience. A simple Google search can answer a historical question, end a trivial disagreement, help you find a product you need and everything in between—all in a matter of seconds.

Customers expect the same ease and convenience Google provides when searching on an ecommerce website. Ecommerce on-site search helps shoppers quickly find the items they want, add them to their shopping cart and check out.

With the holiday season and Cyber Monday fast approaching, there’s no better time to boost your site’s conversion rate. Let’s look at five ways ecommerce managers can improve search performance on their ecommerce sites:

  1.  Use Google Analytics to understand your shoppers

    An on-site search strategy that leads to conversions starts with knowing your audience. You may have an idea of how most of your shoppers search—do they look for products via SKUs, categories, or features?—but an analytics platform like Google Analytics will confirm or deny those suspicions and provide much more detailed information. If you already have a Google Analytics account, simply go to Settings and turn on Site Search Tracking.

    Connecting Google Analytics to your internal site search reveals all the keywords people search for on your site—including the most popular search terms and those that lead to the most conversions. Once you understand what your shoppers search for, you can adjust your online store accordingly. Which brings us to our next point…

  2.  Match keywords to content

    Keyword matching should be attached to all item names in your ecommerce platform because it ensures customers get relevant results for popular search terms. Lean on Google Analytics data to determine the relevant keywords for a product or group of products and include them in product names and the search keywords field.

    Keyword matching in ecommerce site search ensures that singular/plural versions of a word and root words are all included in search results as well. For instance, if a customer searches for “running shoes,” any products with a combination of “run” and “shoe” in the name will show up. If someone looks for “short,” results for “shorts” will come up.

    SuiteCommerce users should use the “Starts with” match type for the item name and “Starts with exact” match type for the item name and SKU. “Starts with” helps with type ahead, when a list of suggested items shows up in a drop-down as the shopper types. “Starts with exact” is great for customers who have a specific item in mind and search by manufacturer or retailer SKU.

    Finally, use exact matching on the item name. If a customer knows the complete name of the product they want, there’s a great chance they will convert if they can quickly find what they’re looking for.

  3.  Take advantage of synonyms

    The value of Google Analytics data doesn’t end there. The tool will also show you common alternate names and spellings that users search, which you can add as “synonyms” in your ecommerce platform. Using synonyms will help avoid searches that return zero results.

    There are a few types of synonyms. Group synonyms trigger results for multiple words with the same meaning. For example, a search for “sneakers,” “runners” or “training shoes” would each return results for all three keywords. A niche retailer that sells backpacks might set up “office backpack,” “commuter backpack” and “laptop backpack” as group synonyms because all terms are relevant to someone looking for a work backpack.

    One-way synonyms return synonyms if you search a “trigger word.” For example, if someone enters “tablet” in the search bar, it brings back results for “iPad,” “Galaxy Tab” and “Kindle Fire.” But it only works one way—a search for iPad will not bring back results for all brands of tablets. In addition to misspellings, one-way synonyms are valuable for abbreviations (HP renders results for Hewlett Packard) and different spellings of the same word (tee shirt vs. T-shirt, gray vs. grey, etc.).

    Always use synonyms with care. When used properly, they improve the customer experience, but if there are too many or they are not set up well, it causes confusion and hurts your search credibility.

  4.  Use fuzzy matching (with caution)

    Think of fuzzy matching as a more flexible version of keyword matching. Fuzzy matching allows queries that are one or two characters away from a keyword to show up in ecommerce site search results. This includes missing characters, extra characters and mixed up letters. So if a shopper is looking for shorts but accidentally inputs “sorts,” “shortss” or “shorst,” they still get relevant results.

    Many businesses assume that they should turn on fuzzy matching for all fields with the thought that the customer will always get search results, but that leads to a lot of false positives and therefore irrelevant results. It usually makes sense to turn on fuzzy matching for the name, but you should never use it for the description field—all that text increases the chance of false matches. 

  5.  Clean up your catalog data

    Adding products to your catalog should not begin and end with uploading a spreadsheet to your ecommerce platform. The product name and description need to include the information shoppers are looking for, not just the internal name in that spreadsheet. Sizing and dimensions must be consistent—you cannot have some T-shirts listed by S, M, L and others measured in inches.

    Additionally, don’t optimize a product description for SEO and expect it to work for on-site search. That’s why it is smart to separate the information into different fields and only make the relevant field accessible to site search.

These simple adjustments to your ecommerce site search settings can boost conversions and ultimately revenue in a big way. Site searchers converting at twice the rate of other users is actually conservative—some research indicates their conversion rate is at least 200 percent higher. These are also your most valuable customers, accounting for a disproportionate amount of revenue.

That’s all the evidence you need to explain why optimizing your catalog for on-site search must be a priority.

Want more ecommerce site search best practices? Watch this video to learn how to set up your SuiteCommerce Advanced website for better on-site search experiences.

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Financial Analysis Guide for Small Businesses

Financial Analysis Guide for Small Businesses

In looking for a financial analyst, one small business posted a listing looking for someone who could work with the finance team to create financial reports, analyze data, review costs and prepare monthly financial statements. Job duties include analyzing and interpreting financials to look at past financial performance and positively influence “future financial probabilities.”

The person would compare actual results to budgets and forecasts to determine financial performance. They would regularly review costs and perform project analysis, develop forecasting reports and create financial schedules used in monthly operational reviews and the budgeting and forecasting processes. And they would combine historical financial and operational data with other unstructured data throughout all of it.

That job description provides a great introduction to what financial analysis entails for a small business.

What Is Financial Analysis?

Like the job description suggests, financial analysis is the practice of reviewing past financial performance, comparing budgets to actual results and running financial forecasts to provide small businesses with the data they need to make informed decisions. This exercise helps a company understand where it stands financially as it plans for the short- and long-term future.

Financial Analysis Basics for Small Businesses

Ideally, small businesses should analyze their finances every week. There is a strong link between business leaders monitoring and understanding the financial health of their business and successful, growing companies. A Federal Reserve study noted 78% and 92% of companies with above-average and excellent financial health, respectively, had an annual income of at least $1 million. Forty percent of businesses with poor financial health, on the other hand, had revenue of less than $100,000.

Additionally, the study found 90% of organizations with excellent financial health always build a budget and have a separate bank account for payroll, compared to just 5% of those with poor financial health.

What Do I Need to Conduct a Financial Analysis?

To conduct a financial analysis, a business needs all its historical data. Track all revenue, payments, deposits, invoices and business expense records because you will need that information to create financial statements. The most critical financial statements include the income statement, balance sheet and cash flow statement, plus accounts receivable reports, accounts payable reports and inventory reports.

Inspect the numbers on those statements carefully to spot anything that doesn’t make sense or is anomalous compared to past weeks/months. That could signal a problem or reveal a change the business should make to save money or drive sales growth. This information will help you assess two dimensions of the financial health of the business—margins and utilization of capital—and provide the basis for many other detailed metrics.

Why Do I Need to Conduct a Financial Analysis?

The Federal Reserve study says financially healthy small businesses have four things in common: they have strong knowledge and experience with various types of credit, keep a higher level of unused credit balances, put together a budget more regularly and save cash specifically for payroll obligations.

That study showed that there is a “direct correlation between financial management and small business financial health.” Being able to understand a financial statement—and make decisions based on the numbers—can make the difference in a company being able to survive and grow. Factors and metrics to track in an analysis include profitability, cash flow cycle, working capital requirements, available liquid/near liquid assets, credit to fund operations/expansion and personal credit score.

Key Components for Financial Analysis

Producing accurate financial statements to work from is the first step in sound financial analysis. Each statement provides information that can be used to analyze the business’s financial standing. Four statements every company needs are an income statement, balance sheet, cash flow statement and statement of retained earnings.

Income Statement

An income statement illustrates the net income or net loss of the business—if the expenses exceed revenue, then you’ll see a net loss and vice versa. This is measured by calculating profit margins, including the gross profit margin, operating profit margin and net profit margin. Board Evaluation, a UK-based consultancy that helps boards and directors develop best practices for governance, says that at a financially strong company, these metrics shouldn’t change much year-over-year.

To find gross profit margin, a company simply divides gross profit by sales and multiplies that number by 100.

Say the cookie bakery “Chip Off the Old Block” has a gross profit of $800 and $1,000 in revenue; the gross profit margin is 80%. That means the direct costs of producing its tasty treats are 20% of the revenue, and there’s 80% left over to cover other expenses and distribute profit to stakeholders. Higher gross profit margins are good—they indicate the company is efficiently converting its product into profits.

The second number to look at is operating profit margin, which is a good indicator of whether the company is making money from its core business and how well it’s being managed. Operating profit margin is calculated by taking earnings before interest and taxes or EBIT (gross profit – operating expenses), dividing that by revenue and multiplying that number by 100.

If Chip Off the Old Block has $500 in EBIT from $1,000 in revenue, the operating profit margin is 50%. That means 50% of the company’s revenue is available to pay non-operating costs. Increasing operating margins can indicate better management and cost controls within a company.

Finally, net profit margin is an indication of the overall success of the business. Higher net profit margin indicates that the company is efficiently converting sales into profit. Profit margin should be measured within the context of the specific industry in which the company operates.

To calculate net profit margin, divide net profit by sales and multiple the result by 100. If Chip Off the Old Block has h $400 in net profit and $1,000 in revenue, the net profit margin is 40%. That means for every $1 of revenue, the company earns 40 cents in profit.

Balance Sheet

Analyzing balance sheets can indicate how well the company is using its capital, why the company may be borrowing money and whether that borrowing is justified.

Two calculations completed by using information from the income statement and the balance sheet are return on assets percentage and working capital ratio. Return on assets is found by dividing profit after tax by total assets and multiplying that number by 100.

So, if Chip Off the Old Block earned $400 in net profit and has $10,000 in assets, that would make its return on assets 4%. For every dollar in assets, it earned four cents of profit. The company can then compare that percentage to other bakeries how efficiently it converts money invested in assets into profit.

Another important financial metric is working capital ratio and what that ratio is as a percentage of sales, for instance. The working capital ratio and working capital as a percentage of sales metrics show how well the company is using its capital and also its liquidity.

To find the working capital ratio, simply divide current assets by current liabilities. A ratio of less than one is a warning sign of cash flow issues, while a ratio of around two indicates solid short-term liquidity. If Chip Off the Old Block has $10,000 in assets and $5,000 in liabilities its working capital ratio is 2.

The business can measure how well it’s using that capital to generate sales by evaluating working capital turnover. You can calculate working capital turnover by taking net annual sales and dividing that by the average amount of working capital for the same year. A lower ratio could suggest that the business isn’t running efficiently, but there is a lot of nuance in those numbers and they must be viewed in the context of the industry.

Cash Flow Statement

To measure solvency, use the cash flow statement. Calculating operating cash flow will indicate how easily the company can cover its current liabilities. To find the operating cash flow ratio, take the total cash flow from operations on the cash flow statement and divide it by the current liabilities (accounts payable, debt, other liabilities).

If the business has $10,000 in assets but $5,000 of that is from operating cash flow, and $5,000 in liabilities, its operating cash ratio is 1. The company earns $1 for every $1 in liabilities. In general, positive cash flow is a good thing, of course. The company wants to have enough cash to cover its liabilities. But taking a deeper dive into the cash flow statement can shed light on some important nuances. Positive investing cash flow and negative operating cash flow could be a sign of problems—the company may be selling off assets in order to pay its operating expenses, which could quickly become unsustainable.

Negative cash flow isn’t always bad, either. A negative investing cash flow could mean the business is making investments in property and equipment to produce more of its products. The key is to look at all the cash coming in during the year—what is driving cash on hand, what is absorbing cash and is cash inflow bigger than cash outflow?

Calculate Sales Forecast

With accurate information from these financial statements, the company can complete one of the most important forecasts: the sales forecast. It enables the business to make connections between sales and expenses that inform how to make business decisions moving forward. You should break sales into units and price per unit to see whether price, volume or both caused a gap between expected and actual results.

In a simple sales forecast, Chip Off the Old Block multiplies how many cookies it sold by the price per cookie and looks at how that changed month over month. For instance, on Valentine’s Day, it sold three as many cookies as in January. This helps the company to plan inventory needs, staff and set prices.

Calculate Cash Disbursements

These statements can also give small businesses a good idea of how much they will need to spend and then plan accordingly. Cash disbursement is when organizations use cash or cash equivalents to pay for expenses like materials, labor, manufacturing overhead (minus depreciation because it’s not a cash flow) and other costs. Cash disbursements are recorded in the general ledger.

For small businesses, analyzing cash disbursement on a regular basis could show meaningful trends in payments to vendors and can help prevent duplicate payments or overpayments.

For instance, Chip Off the Old Block gets its flour from its vendor Sunflower. Early payment terms have enabled the company to save 5% on its monthly invoices. But in January, it didn’t make the payment early and missed out on really good payment terms for the additional flour it orders for the February Valentine’s Day rush.

Statement of Retained Earnings

The statement of retained earnings show how much of a business’s profit remains in the business and how much is distributed to stakeholders. A statement of retained earnings shows beginning retained earnings for year, net income, dividends paid to stakeholders and ending retained earnings balance.

For instance, a Chip Off the Old Block just launched this year and had no earning, so it started with a balance of $0. It made $1,000 in revenue. It paid out $250 to the owner and the owner’s grandfather who lent him the money to start the business. That means retained earnings for the year are $500.

Financial statementWhat Is Included?Why Is It Important?Example
Income Statement
  • Total revenue
  • Cost of Goods/Services Sold (COGS)
  • Gross profit (Total revenue – COGS)
  • Operating income (Gross profit – Operating expenses)
  • Net profit (Operating Income +/– Non-operating income and expenses)
Income statements show profitability. The numbers help the business calculate important profitability metrics, like gross profit margin, operating profit margin and net profit margin.
  • Revenue = $1,000
  • COGS = $200
  • Operating expenses = $300
  • Non-operating expenses = $100
  • Non-operating income = $100

Gross Profit
$1,000 – $200 = $800

Operating Income
$800 – $300 = $500

Net Profit
$500 + $50 – $50 = $400

Balance Sheet
  • Assets
  • Liabilities
  • Shareholders’ Equity
By showing what a business owns and what it owes others, the balance sheet gives a snapshot of a company’s overall financial health.

After a business spends $1,000 to purchase inventory, it has:

  • An asset in the form of additional inventory
  • A liability of $1,000 (outstanding payment)
Cash Flow Statement
  • Cash inflows
  • Cash outflows (Operating Expenses)
  • Other cash outflows (Non-operating expenses)
The cash flow statement shows whether the business has enough cash available to cover its financial obligations.
  • Cash inflows: $5,000 in accounts receivable
  • Cash outflows: $2,500 for supplies, payroll, taxes and advertising

Ending cash balance
$5,000 – $2,500 = $2,500

Statement of Retained Earnings
  • Beginning retained earnings for year
  • Net income, Dividends paid to stakeholders
  • Ending retained earnings balance
The statement of retained earnings show how much of a business’s profit remains in the business and how much is distributed to stakeholders.
  • A new business with no earnings starts with a balance of $0.
  • The business made $1,000 in revenue.
  • The company paid out $250 each to two partners.

Retained Earnings
$0 + $1,000 – $500 = $500

How to Use Financial Analysis Findings

The Federal Reserve’s analysis of the financial health indicators of small businesses says leaders and investors should not put too much weight to revenue growth as an indicator of financial health. The study also showed that better financial planning and management contribute to a higher financial health score. Discipline in digging into the numbers and analyzing metrics that point to profitability, efficiency and liquidity will give small businesses the information they need to make sound business decisions.

Automating more accounting processes also gives the finance team easy access to data for financial analysis. Businesses of every size increased their accounting automation with software over the last year, with the most likely functions automated including invoicing, financial report generation, data collection and document storage and compliance.

Having accurate data to create financial reports and make sales forecasts is the foundation of strong financial analysis to help the business determine when to hire people, buy more inventory, scale back and more.

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